A lot of people don't understand what we do. 12Flat is the office of technology at DMS Communications in Windsor Ontario Canada. There is quite a buzz about it in some usual and unusual places.
How is business going to change again due to the social "conversations" of 2009, to an all out superiority brawl in 2010.
Visionary engineers turned the tables on the high financiers in the nineties, when Jim Clark of Netscape altered the landscape of silicon valley. Engineering, graphics and processor power - coming of age. The "New New" Thing (book) opened my eyes several years ago about what transpired.
Microsoft and Yahoo are household terms about hardware and the roots of search, messaging and social. It's actually pretty dicey in my estimation for them. "Cloud" computing or Saas (software as a service) is what the (google or #gonegoogle) buzz is about, and if you want to talk social, Facebook is the biggest force to reckon with. Cloud services are virtualization. Not even a real word in the dictionary yet.
Virtualization is a term that refers to the abstraction of computer resources:
- This is cool, just hover your mouse over the little book icon here: - Virtual machine (VM)
That means you don't have to own it to use it. You may have to pay for it, but then you don't have to maintain it. "Scalable" is a great word too that geeks love to talk about. Scalable means that if KLM wants to adopt Google services for 11,000 employees in the next 60 days, it can be delivered. Google wouldn't do that if they didn't base their own infrastructure using the same applications they developed.
The playing field's quite narrower than what most people understand. Books and millions of sites are re-creating conversations about "How to use Twitter, Facebook and Linkedin" to leverage a business. Hype mostly. I say, "re-creating" because a lot of the sources are just mimicking as correspondents. You could say that about me too, but give me five more minutes of your time and it might be an eye opener.
Consumers do NOT want to know what an API is, and have no desire to understand them. Simply, an API means that I don't want or need your credentials to communicate with you. It's an Application programming interface (wikipedia).
Instead of talking about it, let's just ride with it. If you have a Facebook, Twitter, Yahoo, Google acount (or several other methods), your in! Just click on your choice in the right sidebar and follow the brief process. Then come back to read the rest when your done that. See you in a few shakes!
