the "ledge"
At the other end of the "Evolving Spectrum" mentioned in a lot of social media articles online, lies a niche where analytics are being deeply integrated. In a below the radar beta we have enabled the transport of 250K pieces of media into pure cyberspace, where opaque tracking pixels and AS3 code pick up geo data and (social) network firing of embedded links including meta data. The method we deploy has inherent dual redundancy which resolves any ambiguity of the analytic itself. When you strip out the overall virility versus events being fired manually by the consumer/user, you see the impact [or lack of] in your campaign. It simply works. One of our AS3 trackers, the GAforFlash analytic and library portion we use is a widely underutilized element which has not been modified since it’s release in 08. Amazing.
What does this really mean? The model rids the client of the monetization issue spoken of, by bringing the traffic to a conversion point where the consumer see no ads. The social media “object” was the ad itself which appears to the consumer directly in timelines on Facebook profiles and pages to consumer interaction and insights from a robust back end. On the other hand, Twitter allows us to engage with the same objects (media) via a short link to it in raw form and to transport it into their own Facebook profile to share. SEE, there is a use for Twitter. Given the fact that we can garner for you probably 30,000 views of your media in the first month* following your campaign launch. (*Typical - by FTC rulings on what we publish).
Instructions for usage are pretty straight forward, click on the top tab "Target your Customer" in the widget below, see some cool media, click on media and launch hyperlink we assign in the backend, any site/url (no porn guys). Close the player by clicking the "Return" icon, upper left. Open the "Share" icon, lower right and post/bookmark or email the widget to over 70 social networks, your entire gmail account (API throttles limits, so under 200 would be a fair start, MSN Hotmail/Live, Yahoo, Aol and any individual email address works. We count viral "Grabs" with the tracking "CID" (content id) and over 270 other metrics when combined with the AS3 gaForflash installed for the redundant geo/network and firing sequence events.
Click on the "Start the Conversation" link in the player for a short screencast on metrics, actually it's probably better to watch it in an HD player here - http://cto.12flat.com/HDplayer. Just go out and have fun with it, you can't break it and give us a call if you're struggling with Social Media - It's really a Geek thing rather than all the hype you hear out there. The widget below is embedded in an embedded Apture wrapper, which shows you a few more links at the bottom. It will shed the Apture coating outside my site here. Cool stuff, we think. We do so much more and value our select clientèle - there are so many guru's with a few good tech people wedged in - ask the right questions and see what you come up with. Look at the incredible opportunity it has presented everyone, and we all don’t have to be marketers to enjoy it. Lord knows, I'm busy enough. Cheers to all. Hey, follow me on Twitter if you feel like it @12flat.
